Sundance 2027:
Brand Activations in Boulder, CO

From pop-ups and immersive experiences to retail takeovers and creator events, we help brands show up authentically during major cultural moments.
Plan Your Sundance Activation

We make moments that matter

Moment is a Colorado-based experiential marketing agency helping brands design and produce memorable activations during the Sundance Film Festival.

Why Work With a Local Experiential Partner

We're Colorado-based - which means faster logistics, stronger vendor relationships, and no learning curve when it comes to the terrain, venues, and local culture.

Why Activate at Sundance

Sundance draws 120,000+ attendees including press, creators, tastemakers, and brand decision-makers. It's one of the most concentrated cultural moments of the year.

Why Boulder Changes the Game

This is the first year Sundance moves to Boulder - making it the most wide-open opportunity for brands in years. Early movers will define the playbook.

What we can build for Sundance

While our focus has always been experience and content - our capabilities are far ranging after over a decade of offering clients world-class advertising and marketing expertise.

Experience + Activation

We elevate audience engagement through cutting-edge experiential marketing. In today’s fast-paced digital landscape, we believe that experiential marketing is the gold standard for connecting with target audiences. Our innovative approach goes beyond traditional advertising by bringing brands, products, and companies directly into the everyday lives of consumers. By designing unique, immersive experiences, we empower our audience to interact with brands on a personal level, fostering deep connections and building lasting loyalty. These hands-on touchpoints create memorable moments that not only capture attention but also resonate long after the experience, driving long-term brand affinity in an increasingly competitive market.

Creative + Design

Our single greatest asset lies in our abiltity to think creatively and translate those ideas into compelling visuals. From ideation to strategy, our team of creatives, producers, and strategists come together to dive deep into an ask from client to deliver absolutely world-class thinking. We believe that our ability to create is what sets us apart from other agencies. With deep research, cultural connectivity, and brand awareness, we offer our clients exceptional creative and design services that set the bar high above any other agency.

Content + Film

Content is king, and as our society increasingly consumes more video and photography, we have expanded our capabilities to meet this demand with unmatched expertise. Whether it's studio shoots, street photography, or anything in between, our team is fully equipped to deliver high-quality content that captures attention and drives engagement. We specialize in a wide range of services, including product photography, on-model photography, lookbooks, event photography, and commercial shoots, both domestically and internationally. Our versatility shines through in our ability to create content whether user-generated content (UGC), feature-length film, or short-form video. We deliver exceptional visual content that elevates your brand and resonates with your audience.

Mobile + Fabrication

Our office in California is proud to be home to one of the most skilled and innovative fabrication teams on the planet, delivering exceptional value and quality in every project. Our team has a proven track record of designing and building incredible spaces, vehicles, and fixtures that stand out in any industry. Whether it's environmental design, retail design, or custom mobile vehicles, our talented team of designers, engineers, and project managers are dedicated to delivering the highest quality builds tailored to meet the unique needs of your brand or company. From concept to completion, we ensure that every project not only meets but exceeds expectations, making us a trusted partner in bringing your vision to life with unmatched precision and craftsmanship.

Oversight + Management

We make shit happen. Bringing your vision to life with unmatched precision and professionalism. With a global network of trusted vendors and partners, we ensure that every aspect of your project or event is executed flawlessly, from full-scale production to intricate logistics and thorough cleanup. Our comprehensive approach allows us to manage every detail with care, ensuring that your event runs seamlessly and leaves a lasting impression. Whether you’re planning a large-scale event or an intimate gathering, we have the experience and resources to deliver a stress-free experience, so you can focus on what truly matters—enjoying the moment. With a commitment to excellence and a reputation for delivering outstanding results, we are the partner you can rely on to bring your ideas to life and make your event a resounding success.

Sundance Planning Timeline

Strategy & Brief

We start by aligning on what success actually looks like. Not just presence, but impact. Our team works closely with you to define clear objectives, audience targets, and the role Sundance should play within your broader brand strategy. We bring a deep understanding of cultural tentpoles to shape an approach that feels intentional, differentiated, and built to perform.

Concept & Venue

With strategy set, we develop concepts designed specifically for the Sundance environment. Every idea is grounded in how people move, gather, and engage during the festival.In parallel, we identify and secure the right venue, ensuring the space works as hard as the concept. From high-traffic retail to more intimate, curated settings, we align creative with context from the start.

Production

This is where experience meets execution. We manage the full production process end-to-end, including design development, fabrication, permitting, logistics, and vendor coordination.Our team is built to navigate complexity, anticipate challenges early, and keep everything moving forward without putting that burden on you.

Final Prep

As we approach launch, we pressure-test every detail. Run-of-show, staffing plans, timelines, and contingency scenarios are all locked in.We ensure every moving piece is accounted for so your team walks into Sundance with clarity, confidence, and zero guesswork.

Activation

On-site, we operate as an extension of your team. From install through live event execution, we manage the experience in real time, ensuring everything runs seamlessly and at a high standard.You stay focused on your guests and your brand while we handle the details behind the scenes.

Recap & Debrief

After the event, we turn performance into insight. From key metrics and guest engagement to content and learnings, we provide a clear, structured recap of what worked and where to go next.Our goal is to ensure your Sundance activation doesn’t end when the event does, but continues to inform future strategy and drive long-term value.

Plan Your Sundance Activation

Tell us what you’re working on. Let’s create a moment that matters.
info@madebymoment.com
+1 303-999-8446
1444 Wazee St. Suite 120
Denver, CO 80202
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