When Levi’s® came to us with an opportunity to celebrate Toy Story’s 30th anniversary in collaboration with Disney and Pixar, our team couldn’t wait to bring the vision to life.

Levi’s® and Toy Story share a heritage that feels timeless, both rooted in creativity, nostalgia, and a sense of home. We wanted to create a space where Levi’s® legacy and Toy Story’s heart could meet, inviting guests to feel that connection come alive.

We transformed Levi’s® stores into larger than life sets inspired by Woody’s Roundup, giving visitors the chance to step into the wonder of feeling like a toy in Woody’s world. Guests explored immersive environments, discovered exclusive merchandise crafted with Disney’s team, and even stepped inside Woody’s very own toy box.From concept to fabrication, every detail was crafted to transport visitors into the world of Toy Story while celebrating the craftsmanship, storytelling, and imagination that define Levi’s®.