Levi’s® launched a new premium line of denim called BlueTab and needed an ultra premium way to merchandise and celebrate this new line. We fabricated bespoke displays featuring handcrafted tapestry for over 20 stores throughout North America. The crown jewels were their flagship stores in San Francisco and New York - each getting elevated expressions of Levi’s® finest denim. It was all capped with an influential VIP event at the Soho store where customers were able to experience BlueTab on another level. With a ryokan inspired fitting room experience, a hi-fi beat lab, and incense making station, we launched BlueTab with tangible excitement through elevated touch points.