We partnered with Levi’s® to amplify their presence at the Fort Worth Stock Show & Rodeo through a dynamic mix of activation and content strategy. We drove awareness with a Custom Denim Wagon in the parade, generating over 100,000 impressions and earning the Western Heritage Award. In-store, we offered denim customizations inspired by rodeo culture, including patches, chain stitching, and fringe, creating exclusive, localized experiences across three weekends. Our sponsorship of the Roping events brought additional brand visibility with a custom-branded carriage, giveaways, and award presentations.

On the content side, our media campaign delivered nearly 8 million impressions at an efficient $3.17 CPM, while targeted video placements ran across 50+ screens on the grounds. The program successfully increased store traffic by over 36% and boosted sales by 42% year-over-year during opening weekend, reinforcing Levi’s® deep connection to Western heritage and modern Americana.