We brought the Levi’s® x Inter Miami partnership to life with Levi’s® Soccer Showdown—a high-energy challenge inviting Red Tab™ members to take their shot at the high score by kicking soccer balls into a custom scoreboard. Winners scored prizes like Levi’s® gift cards, exclusive discounts, and a customizable premium tote bag.

Alongside the action, we rolled in the iconic Levi’s® Airstream, transformed into a mobile retail shop stocked with one-of-a-kind Levi’s® x Inter Miami merch. Fans could purchase exclusive gear on-site and make it their own with premium customization, turning every piece into a wearable expression of club pride.

The activation tapped into Miami’s vibrant fútbol culture with stops at the Inter Miami stadium and La Tropical, the club’s official cerveza sponsor, during their watch party. By combining live competition, mobile retail, exclusive product, and elevated customization, we delivered an engaging, shareable experience that scored big on both brand love and retail impact.