As an official sponsor of the Stern Grove Festival, we rolled in the iconic Levi’s® Airstream for a day of music, style, and community during the Chromeo & Girl Talk concert. Festival-goers could elevate their looks with exclusive Stern Grove-inspired customization, creating one-of-a-kind pieces perfect for the day’s vibes.
An elevated photo moment gave fans the perfect backdrop to capture and share their festival fits, while on-site trivia offered the chance to win one of five custom, fully decked-out Stern Grove Levi’s® trucker jackets.
By blending music, creativity, and premium customization, we delivered an interactive brand experience that resonated with both Levi’s® fans and the Stern Grove community.