At Buds-A-Palooza, Phoenix’s premier cannabis culture festival, our team brought Trulieve’s vision to life with “Destination 420”—an immersive activation designed to elevate attendee engagement. We created a dynamic space where each of Trulieve’s internal brands was showcased in its own dedicated lounge, featuring exclusive samples, interactive moments, and branded experiences. From joint rolling competitions and a custom photo booth to mocktails and massage stations, every detail was crafted to authentically connect with festivalgoers and celebrate the spirit of cannabis culture. The result was a standout activation that deepened consumer connection to the Trulieve brand portfolio.

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