Why This Moment Mattered
Few rivalries in football culture run deeper than Predator vs F50. For decades, players have aligned themselves with one side: power and control or speed and agility.
As adidas reintroduced both iconic boots to a new generation, the brand launched a larger campaign encouraging players to “Choose One.” Rather than keeping the conversation online or in-store, adidas saw an opportunity to bring the rivalry directly to the pitch.
By turning the debate into a live competition, the activation allowed young athletes to experience the boots the way they were meant to be experienced — through the game itself.
The Brief
adidas partnered with Moment to create an experiential activation in Queens, New York that would bring the Predator vs F50 rivalry to life.
The experience needed to engage the local football community, showcase the distinct identity of each boot franchise, and connect the broader “Choose One” campaign with a real-world moment that players could participate in.
The event also needed to create strong visual storytelling and social content that reflected the energy and identity of the campaign.
Objectives
Our Strategy
Moment transformed the product rivalry into a community-driven tournament experience.
Players didn’t just see the boots, they played in them. Each athlete selected a side, Predator or F50, and took the pitch wearing the boots during tournament play.
By building the entire experience around the concept of choice and identity, the activation mirrored the broader campaign while making the product story tangible for players, parents, and spectators alike.
Customization and team storytelling helped reinforce that identity, turning every match into a visible expression of the rivalry.
Key Elements
Predator vs F50 Youth Tournament
More than 100 players competed in a fast-paced tournament format, bringing the rivalry to life through real gameplay.
Custom Predator vs F50 Trophy
To crown the winning side, adidas and Moment created a custom trophy that celebrated the iconic rivalry between the two boots. The piece served as the ultimate prize for the tournament champions while reinforcing the competitive spirit behind the “Choose One” campaign.
Play in the Product
Players were able to wear and compete in Predator or F50 boots during the tournament, allowing them to experience the performance differences firsthand.
Custom Team Jerseys
Jerseys could be customized on-site with airbrushed designs, giving players a personal connection to their team identity.
High-Energy Pitch Environment
Branded fields, team visuals, and tournament play created an atmosphere that celebrated the intensity and culture of football.
Tournament Boot Bag GWP
Participants received a branded adidas soccer boot bag as a gift with purchase of a Predator or F50 boot.
What Made This Collaboration Unique
This activation succeeded because it didn’t just promote the product, it let players live the rivalry. By putting the boots directly on the feet of athletes and framing the experience around the iconic Predator vs F50 debate, the event transformed a product campaign into a competitive, community-driven moment.
The result was an activation that connected digital storytelling, retail marketing, and grassroots football culture into one cohesive experience. It brought the “Choose One” message to life where it matters most: on the pitch.
