We’re Measuring Experiential All Wrong

written by
hosted by
Luke Miller
published on
March 7, 2018

Some great takeaways here for those who tend to want “real data” to track results. Sure digital provides instant, measurable feedback – but the conversions are far lower. Brand experience can occur so many different, immeasurable ways. This is why it is so critical to develop evangelists and continue getting your product in front of as many people as possible.

We didn’t write this one, so you’ll have to read it here: We’re measuring experiential all wrong | Campaign US

No spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week.
Read about our privacy policy.
Successfully subscribed!
Oops! Something went wrong while submitting the form.