Matching values to culture is an essential part of a strong agency. In the early 2010s, it was very trendy for agencies to have kombucha on tap, bean bags in the conference room, and a ping pong table in the kitchen. Those things were just illusions of culture. Culture is treating your people well, developing talent, and growing your business through individual achievement not profit hunting. If you do those things well, the rest will follow. It is absolutely critical that you walk the walk, because the talk just doesn’t cut it anymore. Walking the walk its matching your words with your action. Matching your stated values with authentic culture. Only employees can define a culture – not employers.
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This podcast is made by Moment. Email us at talkshop@madebymoment.com.
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Moment is an experiential marketing agency headquartered in Denver, Colorado, with a fabrication shop in Temecula, California, producing brand activations nationwide. We create moments of consumer immersion by bringing brands and products to life. Founded in 2015 by marketing wunderkind, Luke Miller, Moment has been dazzling clients with innovative, show-stopping projects for local, national, and global clients for over a decade, and the Moment team has collective experience totaling nearly 50 years.
