When Levi’s® teamed up with Disney and Pixar to celebrate 30 years of Toy Story, they set out to create something that felt both nostalgic and new — a physical love letter to Woody’s Western frontier spirit and the timeless charm of the films. Our team at Moment was brought in to transform that vision into a real-world experience fans could step inside.
Across multiple Levi’s® retail stores, we built immersive environments inspired by Woody’s Roundup, complete with larger-than-life moments that pulled guests straight into Andy’s world. From the custom “toy box” build to the stitching-level storytelling layered throughout each space, every detail was designed to feel authentic, familiar, and wonder-filled.
And, well… the world noticed.Major outlets like Disney Park Blog, Variety, and WWD Journal highlighted the collaboration, and the physical storytelling happening in store, in ways that perfectly articulate what Moment created. Content Grip framed the launch through the lens of brand storytelling and emotional resonance.They captured the strategy perfectly:
“The collaboration taps deep into nostalgia… fusing American Western style with playful cartoon details.”
“Branded fashion as emotional storytelling… boosts product visibility and reinforces long-term brand loyalty.”
Additionally, WWD offered a powerful perspective from within the Levi’s® and Pixar teams themselves, quoting Levi’s® VP Leo Gamboa on how the collaboration “bridges generations, tapping into nostalgia while introducing Pixar’s magic to new audiences.”That emotional storytelling is exactly what experiential is built for and where Moment thrives.
The Social Buzz
Creators and fans flooded Instagram and TikTok with on-site videos, walkthroughs, and unboxings. A few standouts featuring our builds:@westfieldcenturycity
@ryanthesidekick@mattynyman@magicandwishes@blakespopnook@jerryvisuals…and TikTok accounts from Pixar and Levi’s® amplifying the hype.
Every reel, every swipe, every “wait, I need this” comment helped turn these pop-ups into a cultural moment.
A Celebration of Story, Craft, and Craftsmanship
From concepting the Roundup-inspired environments to producing the toy-box centerpiece and garment-level displays, we designed these experiences to feel collectible, joyful, and deeply personal. Because Levi’s® and Toy Storyboth sit at the intersection of nostalgia, identity, and style — we simply brought that story to life in a way fans could touch.
Here’s to 30 years of adventure and to bringing more iconic worlds into the real one.
If you’re exploring how experiential can turn a launch into a moment fans remember, we’d love to talk.
Cited Sources & Coverage Credits
We’re grateful for the publications and creators who spotlighted the Levi’s® x Toy Story 30th Anniversary Collection and the in-store experiences brought to life by Moment. Full articles and social coverage are linked below for reference.
Press & Editorial Coverage
Disney Parks Blog“Levi’s® x Toy Story 30th Anniversary Collection Announced”https://disneyparksblog.com/products/levis-x-toy-story-30th-anniversary-collection-announced/
Variety“Levi’s Has Partnered with Disney and Pixar for a Limited-Edition Capsule”https://variety.com/2025/shopping/news/toy-story-levis-collection-shop-online-1236521980/
WWD“Levi’s® Toy Story 30th Anniversary Collaboration”https://wwd.com/fashion-news/fashion-scoops/levis-toy-story-30-anniversary-collaboration-collection-1238168780/
Content Grip“Levi’s Celebrates 30 Years of Toy Story with a Nostalgic Limited-Edition Drop”https://www.contentgrip.com/levis-toy-story-collab/
Average SocialiteLevi’s® x Toy Story Pop-Up LAhttps://www.averagesocialite.com/la-events/2025/levis-x-toy-story-30th-anniversary-collection-pop-up-la
The Pop InsiderCoverage of Levi’s® x Toy Story Collectionhttps://thepopinsider.com/levis-toy-story-collection-news/
GMA Network Lifestyle“Toy Story Collaborates with Global Jean Brand for 30th Anniversary Collection”https://www.gmanetwork.com/lifestyle/fashion-beauty/126100/toy-story-collaborates-with-global-jean-brand-for-30th-anniversary-collection/story
Brands Untapped“Levi’s® Celebrates Toy Story’s 30th Anniversary”https://www.brandsuntapped.com/levis-celebrates-toy-storys-30th-anniversary/
Yahoo! Entertainment“Toy Story Saddles Up With Levi’s® for 30th Anniversary Celebration”https://www.yahoo.com/entertainment/movies/articles/toy-story-saddles-levi-30th-155646380.html
Social Coverage Featuring Our Build
Pixar TikTok: https://www.tiktok.com/@pixar/video/7556624289995197751
Pixar Instagram: https://www.instagram.com/reel/DPUBn5Wkd8B
Levi’s® Instagram features & creator walkthroughs:
https://www.instagram.com/reel/DPVG-M8EVLf/
https://www.instagram.com/reel/DP4www3DcJe/
https://www.instagram.com/p/DPUhI7iAWHF/
Creator videos:
@ryanthesidekick: https://www.tiktok.com/@ryanthesidekick/video/7556815105946602782
@mattynyman: https://www.instagram.com/reel/DPUAu5qDdZR/
@blakesilva: https://www.instagram.com/reel/DP4www3DcJe/
@jerryvisuals: https://www.instagram.com/reel/DPU1v3KDo2_/