In a landscape saturated with traditional car commercials, Slate Automotive and Mischief USA have redefined the genre with their innovative "Human Taxidermy" campaign. This marketing initiative seamlessly blended real-world activation with a satirical mockumentary, creating a buzzworthy spectacle that captivated audiences both on the streets and online.
At the heart of the campaign were five uniquely wrapped trucks, each representing an outlandish profession: a cat therapist, a witch-for-hire, a baby-soothing rideshare, a human taxidermist, and a general contractor. These vehicles were strategically placed in Los Angeles, each adorned with a QR code leading to a mock business website. The standout among these was "Taxidermy My Family," a fictional company offering human-grade taxidermy services.
To further immerse the audience, Mischief USA produced a comedic mockumentary featuring the founder of "Taxidermy My Family," Ross Fletcher. The film parodied corporate documentaries, showcasing Fletcher's unconventional business practices and the versatility of the Slate truck. The mockumentary's deadpan humor and absurd premise blurred the lines between reality and fiction, engaging viewers and sparking curiosity about the brand.
Slate's "Human Taxidermy" campaign exemplifies how brands can leverage creativity and humor to stand out in a crowded market. By integrating real-world activations with digital satire, Slate and Mischief USA have set a new standard for automotive advertising, proving that bold, unconventional approaches can drive both engagement and brand recognition.